Latin name for cedar; deodara – “tree of the gods” in Hindi.
Nature's first composite material, wood has been used by our earliest ancestors to travel upon water. It was the original dugout cedar canoes of First Nations People that have inspired us to work with carbon fiber composite materials differently. At Cedrus, our mission extends beyond pioneering in hydrofoiling; it's about instilling a lasting ethos of engineering excellence, pioneering design, and responsible manufacturing.
What started as Project Cedrus has evolved into a business with the goal of not just changing foiling, but the sporting goods industry as a whole. With 20 years of engineering experience spanning aerospace (Boeing), consumer products (Apple), and various other startups, Kyle Lobisser founded Cedrus to bring world class engineering and cutting edge manufacturing methods to an industry slower to adopt advanced materials and process technologies.
Guiding Principles
Engineering Excellence
Pioneering Design
Responsible Manufacturing
Our sporting goods connect us to the earth, our health, our friends, and prove the human body and mind are still more capable than any form of AI (who else would love to see ChatGPT learn to foil?). While many of us recognize the impact of our consumption of oil or other natural resources, we don't think twice about upgrading our foil every season. But through better design and manufacturing, we can further push the limits of skill and stoke, while reducing the damaging consequences of excessive production of the equipment we use.
You won't see a new version from us every season, or blowout prices of last year's model. Instead, we spend 3-5 years exploring new concepts, materials, and manufacturing methods so that the next generation is not just a new color or slightly modified shape, but a significant leap in technology on so many levels that you feel confident investing in. This approach to innovation is better for the business, the customer, and the planet.
Dorsal Logo
The logo applied to each mast has deep meaning. The dorsal fin of an orca contains a cedar bow and an eagle feather to signify the beauty of flying on water. It was penned by Roy H. Vickers, a British Columbia First Nations artist.
Thank you for considering Cedrus. By choosing us, you're not just buying another mast; you're joining a movement committed to more responsible manufacturing and consumption, one wave at a time.